The Rafael Meza Ayau Foundation (FRMA), in alliance with AGRISAL through its brand Plaza Mundo, held the second edition of UsuMarket, a fair of entrepreneurs that consolidates the Economic Growth component of the High Impact Project Usulután and reaffirms the commitment to strengthening the eastern part of the country.
On March 14 and 15, at Plaza Mundo Usulután, 18 local entrepreneurs exhibited and marketed their products in a crowded space. As part of the joint effort to expand their positioning and sales opportunities, thus strengthening their commercial reach.
100% of the participants have been beneficiaries of training and business strengthening processes developed in the territory. These processes have included financial education and the development of key skills for the sustainable management of their businesses, such as budget control, costing, strategic pricing and cash flow management.
The fair brought together businesses organized into seven strategic categories: handmade knitting and crochet, jewelry and costume jewelry, perfumery and aromas, natural personal care, fashion and accessories, handicrafts and decoration, and gifts and miscellaneous products. Seventy-eight percent of the participating enterprises are led by women, reflecting a significant female leadership in local economic dynamization.
"UsuMarket is a concrete example of how collective impact transforms territories. Thanks to the alliance with AGRISAL and its Plaza Mundo brand, we not only generate spaces for commercialization, but also strengthen technical capacities that allow entrepreneurs to grow with sustainability. This second edition consolidates our commitment to economic growth in the east". Karen Massana, Manager of Projects and Social Training of the Rafael Meza Ayau Foundation.
"For AGRISAL, this initiative reflects our common objective with the Rafael Meza Ayau Foundation, which is to promote local entrepreneurship. Through Plaza Mundo we seek to create spaces that connect people, promote local talent and contribute to the economic dynamism of the cities where we operate. Spaces like USUMARKET allow entrepreneurs to showcase their work, strengthen their businesses and continue to grow. Julio Contreras, Operations Manager of Plaza Mundo Usulután.
The alliance with AGRISAL and Plaza Mundo allows the articulation of efforts between the social sector, private enterprise and academia, generating environments where entrepreneurship can develop with greater structure and projection.